Secondary Research

Reader Profile For NME
69% of NME's audience are male meaning only 31% are female.
NME's audience has an average age of 24
52% of NME readers are full time workers 7% part time and 29% still studying

The internet is popular with NME's audience with 94% using it. This could suggest that some of their audience read their magazines via an app or online.
The total readership of NME spends £45m on consoles and £18m on games
84% either have digital TV or cable suggesting a modern audience
45% of the audience spend a large amount on clothes which suggests they try to keep up with fashion
Most of NME's audience go to gigs/live events this shows that they enjoy music and don't just read about it
The total readership spend around £583.4m on clothes, footwear, cameras and DVD's

NME readers are entertainment enthusiasts. 79% enjoy listening to new and upcoming bands. 63% listen specifically to indie bands and 52% are interested in music based qualifications.

My target audience will be aged 16-24 years old and mainly male because the majority of people this age are up to date with music and entertainment and are a good selling point. They are also the most likely to be interested in Indie Rock music. This age group revolve largely around technology and social media which means they can also advertise for you through these platforms. A lot of bands in the Indie Rock genre also target this particular age group.

This research has helped me to decide upon what fonts i will be using what my contents on my double page spread will consist of and what images i will be using. The images i will be using will be indie style models and clothing. The contents of my magazine will consist of exclusive giveaways and prizes. My fonts will be bold and square to stand out and connote Indie Rock